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Allowing God to Promote

When we first started, we thought the Lord would use that program to provide a source of revenue for our company. Everything we did to promote that program failed. We went to trade shows, sent hundreds of proposals to possible advertisers and did everything in our power to promote the business with zero results. Yes, Z E R O results.

We were a little more than perplexed. The response from drag racing enthusiasts for our version of event coverage was well received, yet no one was interested in advertising with us. We knew the Lord was in our efforts, just uncertain why we could not find financial support for our program.

The following year we started to understand was the means the Lord would use to start our webcasting business. This was accomplished through the doors He opened with Beyond the people we met that helped us gain the knowledge we needed to start that part of the business, the Lord showed us that His methods of promotion were much better than anything we could have done. He has elevated MMTV to the front, not us. Our job was to do the work set before us.

Our success is directly linked to how the Lord works in our lives. Had we not followed His lead, no telling where we would be or what we would be doing today. Are your efforts to promote your business or your self falling short? Perhaps it’s time to follow His lead instead of the worlds.


Allowing God to Promote
TGIF Today God Is First Volume 2 by Os Hillman

“So David’s fame spread throughout every land, and the LORD made all the nations fear him” (1 Chron 14:17).

We live in a day of self-promotion. Marketing firms are hired today to persuade others to view a person or situation in the way they want you to. There are millions of dollars spent annually by sports companies, personality agents, and marketing firms to create fame for their clients and products. They negotiate sponsorship deals and try to get the most money for the most exposure. The ultimate goal is fame and notoriety.

There is a great danger in self-promotion. Self-promotion is trying to move from the place you are to a place ahead of where God may want you. It is not wrong to become famous, popular or desired by others as long as it happens as a fruit of your calling. However, when you begin to orchestrate things in an effort to inflate who you are for the sake of gain, you have crossed the line.

David’s fame was a result of his fulfilling his mission in life. When he failed, he repented. When he was successful, he acknowledged the Lord. Never do you see David exalt himself over the Lord. Yes, he made some selfish decisions that led to sin. But David could not be criticized for self-promotion.

We all must carefully balance the difference between marketing designed to inform and educate versus promote and manipulate. Describing the true attributes of a product, service or person is good marketing communications. However, persuasion designed to inflate reality is witchcraft.

Proverbs says, “Let another praise you, and not your own mouth; someone else, and not your own lips (Prov 27:2).

Following this principle will keep you from moving beyond God’s method of promotion.

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